We integrate artificial intelligence, consumer psychology, and marketing science to decode how brands are perceived, remembered, and valued — generating knowledge that shapes strategy and policy.
Our Focus
Our interdisciplinary teams tackle fundamental questions about brand cognition, AI-powered brand management, and the societal effects of branding at scale.
Using large language models and multimodal AI to measure and predict brand associations, salience, and equity at scale across markets and cultures.
Learn more →Investigating implicit brand memory, neural correlates of brand trust, and how emotional associations are encoded and retrieved over time.
Learn more →Developing validated instruments and AI-driven dashboards for tracking brand health, competitive positioning, and campaign effectiveness in real time.
Learn more →Studying how generative AI transforms brand storytelling, advertising production, and content personalisation — and its effects on brand authenticity.
Learn more →Examining how brand behaviour, purpose communication, and AI-generated content affect social norms, consumer welfare, and democratic discourse.
Learn more →Comparative studies on how cultural context shapes brand archetypes, naming conventions, and the globalisation of brand identities in emerging markets.
Learn more →Work With Us
We are collaborating with companies in various industries and leading researchers worldwide. As one of the leading research labs in AI-driven brand intelligence and quantitative marketing, we offer companies, academic partners, and institutions a wide range of opportunities to create synergies, bring in new perspectives, and increase both academic and commercial impact.
Whether you are a company seeking data-driven solutions to brand challenges, an academic institution looking to build joint research, or an organisation in need of expert guidance — our institute offers a structured and flexible framework for meaningful, results-oriented collaboration.
Together with corporate partners, we carry out business-centric research projects in the fields of brand analytics, quantitative marketing, and artificial intelligence. The aim is to analyse and better understand complex business problems — revealing the most appropriate management approaches in a scientifically sound manner and developing data-based solutions. Typical projects range from the analysis of customer behaviour and dynamic pricing to the optimisation of brand strategies using modern machine learning methods. Companies provide the data and benefit from methodological excellence and innovative solutions.
30+ corporate partners to dateOur research team collaborates with 15+ leading scientists worldwide across related disciplines. As we see collaboration as essential to developing new scientific findings, we are always open to new partnerships with national and international researchers. Joint research projects result in scientific publications, new methodological approaches, and interdisciplinary applications. Whether as part of third-party funded projects, research networks, or guest stays — we look forward to exchanging ideas with colleagues who share our interest in data-driven brand science.
15+ long-term academic collaboratorsWe support companies in recruiting analytically talented graduates and doctoral alumni, and offer evidence-based expert advice to solve complex brand and marketing challenges. We use our scientific expertise to evaluate situations objectively, identify root causes, and recommend strategies backed by rigorous research — setting our guidance apart from conventional consultancy by grounding every recommendation in proven methodologies and empirical data.
Combining academic rigour with real-world impactAdvisory Services
We offer expert guidance rooted in rigorous academic research to drive real impact for your business. Our evidence-based approach ensures that every strategy and solution we deliver is not only innovative but grounded in proven methodologies — setting us apart from conventional consultancy services.
Whether you are grappling with complex brand strategy challenges, seeking to embed advanced analytics capabilities, or looking to stay ahead of AI-driven disruption in your industry — our team of researchers and brand scientists can help you navigate uncertainty with precision and confidence. We bring the depth of academic expertise directly into your business context.
Our expert consultancy services translate the latest academic research into actionable strategies for your organisation. We work closely with you to understand your unique challenges, applying quantitative methods and consumer analytics to deliver data-driven insights that address your specific brand and marketing needs.
Through collaborative partnerships, we support your organisation in developing new capabilities, enhancing productivity, and embedding advanced analytics competencies. Our partnerships focus on driving strategic change and enhancing performance across marketing, consumer behaviour, and digital transformation.
Partner with our academic experts to explore new ideas, create intellectual property, or develop industry-leading solutions. Our research collaborations offer access to deep expertise in consumer analytics, data science, and brand strategy — helping you stay at the forefront of industry innovation.
Our bespoke programs are designed to meet the specific goals of your organisation, integrating the latest research with hands-on application. From executive education to team upskilling workshops, we build lasting internal capability in brand analytics and AI-driven marketing.
Interested in working with us? We welcome enquiries from companies of all sizes and industries. Tell us about your challenge and we will explore how our expertise in brand intelligence and marketing analytics can deliver measurable results for your organisation.
Get in TouchCollaboration Network
We collaborate with leading academic institutions, funding bodies, and industry partners committed to rigorous, independent brand science.
Get Involved
We welcome applications from doctoral candidates and postdoctoral researchers, proposals for research collaboration, and partnerships with industry. Contact us to explore opportunities at the intersection of marketing science and artificial intelligence.